By Simon Partner
This robust patron growth differed essentially from the single less than approach whilst within the usa in that it all started from frequent poverty and relatively depressing residing stipulations. starting with a dialogue of the prewar origins of the shopper engine that was once to take off below the yank profession, accomplice speedy turns his attractions at the enterprise leaders, inventors, employees, and usual electorate who participated within the largely winning attempt to create new markets for dear, strange new products.
Throughout, the writer relates those pressure-cooker years in Japan to the major topics of twentieth-century adventure world wide: the function of expertise in selling social switch, the increase of mass customer societies, and the development of gender in complicated business economies.
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Additional resources for Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer
In retrospect, it is easy to see that the Giken/Nihon Musen effort was on the right track. Although too weak and fragile for any practical applications, the magnetron developed by Nihon Musen could have led to the early introduction of microwave radar. But naval leaders suspended Giken’s research in 1940. One reason was their failure to see the significance of radar as a weapon of modern warfare—naval leaders have been much criticized for their unshakable faith in battleship size and firepower—but another was Japan’s increasing military ties with Germany, from whom national authorities expected to receive a transfer of radar technology.
The government persuaded manufacturers to design and mass produce a “people’s receiver” (Volksempfänger) priced at thirty-five Reichsmarks, making it the cheapest set available in Europe. Although the “people’s receiver” had only a limited listening range, this was considered a benefit by the Nazis, who wanted to prevent Germans from tuning in to foreign broadcasts. The government subsidized both Partner_007_043_ch1 8/27/99 1:25 PM Page 29 E L E C T R I F Y I N G J A PA N / 29 Figure 3 A poster sponsored by the army, navy, home, and communications ministries.
This conflict was particularly visible in the events surrounding the launch of Japanese radio in 1925. An explosion of literature reflected great popular interest in radio, at least among urbanites, even before broadcasting began. The magazine Wireless was founded in January 1918, followed in 1924–26 by Wireless and Experimentation, Home and Wireless, Wireless Telephone, Radio Fan, Japan Radio, Wireless Research, and Daily Radio News. Book publications included The Wireless Telephone (1922) and Wireless Telephone (Anyone Can Understand It) (1923).